Ad & Marketing Agency

Services

At Alena Media, we understand that every business is unique, with its own set of challenges and opportunities. Our marketing consulting services are designed to provide tailored strategies and insights to help your brand thrive in today's competitive landscape.

Tap/hover on each service listed below for a comprehensive description...

• Marketing ConsultingTraditional Marketing: Traditional forms of advertising and promotion, such as television commercials, radio ads, print advertisements (newspapers, magazines), billboards, direct mail campaigns.
  
  Public relations activities, such as press releases, events, and sponsorships.
  
  Create content, including graphic arts, voice-overs, video reels.
  
  Digital Marketing: We Leverage online platforms and channels to reach and engage with the target audience.
  
  Tactics include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, influencer marketing, and online display advertising.
• Web DesignWebsite Development: Our team will create and design your WordPress website, including web design, web programming, content creation, and server configuration.
• SEOIdentify keywords and phrases that people search for.
  
  Build external links to a website from other authoritative sources and ensure that the website is technically sound and search-engine-friendly.
  
  Produce high-quality, informative, and engaging content that satisfies user search intent.
  
  Enhance the user experience including website navigation, page load speed, mobile responsiveness, and intuitive design.
  
  Track and analyze your website's performance, traffic, and keyword rankings.
• Social Media ManagementDevelop high-quality and engaging content.
  
  Set up a content calendar, we use social media management tools to schedule posts at optimal times for maximum visibility and reach.
  
  Monitor social media channels, respond to comments, messages, and engage with the audience.
  
  Track and analyze social media metrics, such as reach, engagement, conversion rates, and followers.
  
  Manage advertising campaigns to reach a wider audience, increase brand visibility, and drive specific actions, such as website visits or conversions.
  
  Identify and partner with relevant influencers and brand ambassadors.
• Digital PPC AdsTargeted reach: We can reach your audience by targeting specific keywords, demographics, interests, or behaviors, maximizing the chances of attracting potential customers.
  
  PPC ads can appear prominently on search engine results pages or social media feeds, providing immediate visibility to potential customers.
  
  Digital PPC ads are an effective way for businesses to increase their online visibility, drive targeted traffic to their websites, and achieve their advertising goals.
• Newsletter ManagementCreate compelling content: We craft engaging and relevant content for your newsletters.
  
  This can include articles, blog posts, videos, infographics, event announcements, special offers, or exclusive content for subscribers.
  
  Focus is on providing value to your readers, while promoting products and services.
  
  Continuously monitor the performance of your newsletters and make adjustments based on feedback and analytics.
  
  Build strong relationships with your audience, drive engagement, and achieve our marketing goals.
• Project ManagementPlanning: Our project management team develops a detailed project plan that outlines the activities, timelines, resources, and budget required for successful project completion.
  
  Execution: The execution phase involves implementing the project plan by assigning tasks, coordinating resources, and monitoring progress.
  
  Monitoring and Control: Continuously track the project's progress, compare it to the planned objectives, and take corrective actions if necessary.
  
  This involves monitoring project metrics, managing risks, and ensuring compliance with quality standards.
• AIAI technology is a tool we use for content creation across various mediums, including writing, graphics, and video and language translations.
  
  AI offers significant benefits in content creation, although it's crucial to maintain a balance between automated processes and human creativity.
  
  Human oversight and editing are necessary to ensure quality, accuracy, and the ability to infuse originality, culture of the company, and emotional depth into our content.
• OOHOut-of-Home (OOH) advertising refers to any type of advertising that reaches consumers when they are outside of their homes.
  
  This includes billboards, transit ads, street furniture, and place-based media like digital screens in airports, malls, and other public spaces.
  
  OOH can be an effective way to reach a wide, captive audience and drive brand awareness and engagement.
  
  Key benefits include high visibility, flexibility, and ability to target specific locations and audiences. Our marketing packages can incorporate OOH elements tailored to your campaign goals and target market.

Contact

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512.893.1348 | hello@alena.media